11AM PT, 2PM ET
During this webcast, our experts will be discussing proven strategies and tactics used to create a successful public sector marketing campaign with Accela’s Vice President of Marketing, Heidi Lorenzen. You’ll also learn the five key components that are vital for your marketing campaigns to be successful — from leveraging market research to deploying a fully integrated marketing campaign. At the end of the webcast, get your most pressing questions answered LIVE and takeaway knowledge you can readily apply to your state and local government marketing campaigns.
Our panel of experts will:
- Help you understand the five required elements of an effective state and local government marketing campaign.
- Reverse engineer a real-life government marketing campaign.
- Show you how to calculate return-on-investment (ROI) for government marketing campaigns.
- Answer your most pressing questions LIVE!