11AM PT, 2PM ET
Selling technology solutions to state and local government means navigating a complex buying landscape, composed of multiple stakeholders with varying roles and responsibilities. Solely focusing on technology leaders can slow or derail procurements. Often overlooked in the sales and marketing process are the business leaders — governors, mayors and line of business executives — who each have a role in setting and executing their agency objectives and budgets. It is vital to know who these influencers are and how and when to best reach them in the selling process.
During this webcast, our experts will:
• Help you understand the buyer’s perspective and the different roles involved in gov tech procurement.
• Review a sales and marketing program aligned to multiple stakeholders.
• Answer your most pressing strategy and tactics questions LIVE!
At the end of the webcast, you will have an effective understanding of the state and local government buyer’s journey and how you can align your own sales and marketing campaigns to reach the right roles, with the right message, at the right time.