11AM PT, 2PM ET
One of the most important laws in our 10 Laws of Government Sales & Marketing series is focused on being present and having personal contact before any procurement opportunities. The challenge with personal contact is how to use in-person engagements as a way to drive value and increase pipeline at scale. In this webcast, we’re going to dive into the tactics on converting and tracking in-person engagements. We’ll also be joined by Cathilea Robinett, President of e.Republic, who will share her insights and takeaways from architecting in-person marketing engagements for some of the largest companies operating in gov tech.
Specifically, you’ll learn:
- The importance and return on personal contact in marketing programs.
- How to identify the right in-person engagements for your company.
- How to scale and convert on in-person engagements.
- How best to track and report on in-person engagements.